I wanted to share with you a recent report on the jazz audience, distributed by the Music Business Institute. The report by the noted marketing research company Nielsen revealed all sorts of information about jazz listeners, particularly those aged 25-48, and their purchasing habits and preferences. I was struck by a few of their conclusions. First, the jazz fan BUYS music. If someone prefers jazz, they are much more likely to buy physical copies or digital downloads. Second, most are male. Third, they travel to see music. Fourth, they tend to prefer more high-end products, whether they are cars or clothes or watches or musical instruments or turntables or... Finally, engagement with music, via download or streaming, leads to spending.

The headline on the Nielsen report says it all:

“Brands that engage with jazz fans
won’t be left singing the blues.”

Nielsen’s statistics are consistent with the results of our past studies and experience. We’ve found that the audience we can reach buy music, pay to see music live, travel to see music and have a high household income. We specialize in reaching people who like jazz and we have built and helped so many communities around jazz. Would you like to engage with our audience?